Between men and women, there is a great deal of differences when car shopping according to FORBES. This could be due to the design of the vehicle, type of vehicle, or colors available. Some vehicles limit the color choices which causes an increase in one gender’s purchasing choice of a automobile.
Men seem to prefer PICKUP TRUCKS such as the ford and Chevy models.
not only appeal to one gender, preferences depend upon the model itself. Women seem to be more attracted toward compact SUVs and crossovers. Volkswagen and Nissan are repeated on the list of choices for women multiple times. Men seem to purchase large trucks, SUVs, and sometimes fancier cars. Audi and Chevrolet models repeat on the men’s preference list.
FORBES also stated in another article that 80% of women favored vehicles produced outside the U.S. An example is Chrysler, an American made car, which is ranked low (#18) for women’s preferences. Females seemed to prefer Nissan, Kia, Mini, and Honda.
Men seen to prefer more expensive cars and American made vehicles. Luxury vehicles consisted of 65% of men’s purchases. The top two manufacturers men prefer are Dodge and GMC. Some car companies such as VW are redesigning vehicles to appeal to males. After a FULL REDESIGN, the
Beetle increased by 7.1% in male sales.
Overall, these sales trends show that manufacturers design specific vehicles for each gender. To further your research on this topic, you could look at CBS or another interesting article about which gender pays more for vehicles at TODAY.